Product Package Design Toronto Trends
Product package design Toronto trends:
The product package design Toronto niche is quite conservative, new trends do not appear here very often. No matter how much marketers would like, new products, like their revolutionary packaging, are always a great success. The cherished dream of any marketer is to get at your disposal a product that will literally “jump from the shelves” into the hands of buyers, turning them into loyal customers of the brand. Such a product must necessarily be of high quality, but no less important is its packaging. What is outside is often almost as important as what is inside.
Therefore, designers and marketers are very closely following all the new trends in packaging design. What trends dominated the outgoing year 2016 in this area of design? Experts from the agency Mintel believe that the most important trend this year was environmentally friendly packaging. Today, when many are concerned about the growing pollution of the environment, packaging that can be repeatedly recycled raises consumer confidence and enhances its loyalty to the brand. Even if such a package has a highly controversial design, many consumers will be inclined to choose the product that they associate with environmental safety.
Minimalistic product package design Toronto
Another important product package design Toronto trend in 2016 is minimalism. Consumers drown in a visual noise, it is difficult for them to understand what is hidden behind bright attractive packaging. It is very important that the design sends a clear message to the consumer, which would not allow double interpretation. That is, it was not misleading. If you think about it, the most actual trend today is not even minimalism, but essentialism.
If the basic rule of minimalism sounds like “less is better”, then the motto of essentialism is “this is enough.” Minimalism cuts off, and essentialism focuses on the main thing, on the clarity of the message and the emotional component of the product. Minimalism is often severe and cold, but essentialism allows designers to directly influence a person’s feelings.
An excellent example of working with the emotional component is the design of the packaging of the antipyretic drug Tylenol. The packaging simply says: “I have a cough” or “I have a fever.” Designers accurately caught the thoughts of a person who is unwell. When we feel that we are sick, all our thoughts are somehow connected with the search for a remedy that will bring us relief. We think: “I have a fever, I’m probably falling ill,” we go to the pharmacy, and we see a product that sounds like our thoughts.
And it’s not just the labels on the label. The very form of product package design Toronto is simplified as much as possible, the bottle with the medicine looks like a large tablet. Designers were able to deliver a message to the consumer in various ways – the package is associated with a pill, a pill with medicine, and the label already specifies what kind of medicine it is.
Essentialism allows you to bring the design of packaging to a new level by using the minimum graphics and display the product itself. The most striking example of this approach is the packaging of chewing gum Trident. The window in the package not only demonstrates the goods, the consumer has chewing gum pads associated with the teeth. The interaction of the real product and graphics causes strong emotions, which designers wanted. Chewing gum Trident helps to protect teeth and gums between meals and whitens teeth – the design of the package clearly indicates this.
Metallic colours & elements
In 2016, in the design of packaging, the trend of using various metallic paints was very noticeable. Metallic is widely used in the creation of perfume packaging, and it can often be seen on the labels of alcoholic beverages. In cosmetics, metallic allows you to bring the product to the premium segment – gold and silver are associated with luxury and high quality. Designers of the studio Koniak Design used metallic when creating a package for a cosmetic skin care product. However, they did not go the tested way and created a package in which different shades of metal closely interact with white space.
We were inspired by the energy of the Dead Sea and wanted to use metallic paints as a “dirty spot” that would emphasize the unique qualities of the product itself, “the designers of Koniak Design defined their goal.
The white negative space, which is the most important part of the product package design Toronto, in itself represents a product with cleaning properties, and the “dirty” metal spots only enhance the dramatic effect. Metallic paint also causes association with the Dead Sea salt crystals found in the product.
Metallic was also used in the design of the packaging of chocolate sweets Vosges Haut-Chocolat. Designers needed to emphasize the quality of the product and the gold metallic went well. The use of gold emphasizes the premium quality of chocolate sweets, which contain such unusual ingredients as bee pollen and 12-year-old balsamic vinegar from Modena.
One of the important trends, which should also pay attention – is the appearance of a large number of illustrated labels. The illustration is returned to the packaging design and there is a reason for that. According to the Irish designer Steve Simpson, the appearance of illustrated labels indicates the desire to return to previous methods of labeling.
In the 1980s, the printing process did not provide the required quality and designers had to use illustrations. However, the technology developed and gradually the pictures were replaced by photographs that looked more vivid and natural. People liked this kind of packaging, but over time, the same design began to become boring and consumers wanted something new.
Steve Simpson’s design may seem provocative, but it should be noted that his original approach to label design was interested in such well-known brands as Jameson Irish Whiskey, Chilly Moo and Mic’s Chilli.
Retro product package design is back!
Fashion retro is very well combined with the ecological trends in packaging design. A good example of this approach is the packaging of New Zealand ice cream. Feelgood. The founder of the company Craig Jackson believes that the use of plain cardboard and vintage typography emphasizes the naturalness of the product. “When I was a kid, all the ice cream was sold in a carton,” says Jackson.
Ice cream packaging design Feelgood was engaged in Melanie Bridge, who is the company’s commercial director. She used the soft natural colours that users associate with the “real” taste of ice cream, which they tried in childhood. Retro-design allows the brand to convey the idea of supporting traditional values, consumers associate a discreet design with semi-handicraft production, where old recipes are used. Thus, the naturalness of the packaging emphasizes the naturalness and ecological purity of the product itself. If you are in process of designing a package for your product we’ll be happy to discuss your project and provide you with a free product package design consultation.
Mintel • The DieLine • Steve Simpson • Shutterstock