We are the experts in naming, thus our service is a finite product you can trust, not a work in progress. And even though the process is a creative work by definition, business naming is a discipline that requires a layer of structure to which we are loyal.
Does the name set your business apart from the competition in an efficient manner?
Does the pronunciation of the name make sense? Can you say it easily? Do you like how it sounds? Are there double readings?
Can you recall the name with no difficulty? Does it sound like something else? Is this a good or bad thing?
Does the name tell a story – your story? Is it congruent with your business purpose?
While size doesn’t matter, harmony does. Does the name look good in print? In any type.
Create business name Toronto is a sort of “may we are on a first-name basis” with the client and the partners. It is a necessary intimacy. For it to be honest and compelling, it should start with knowledge sharing. In the naming process, we’re your partners and your friends.
The process starts with the briefing where you tell us about your create business name Toronto, product or service – what you put in it and what you expect to get from it. We then take this body of knowledge and weigh it against your intentions and our expertise, against consumer expectations in the industry, and against the competition in the category.
Then we ask questions:
• Do the names in the category have anything in common? Is there a trend? A word or a phrase commonly used?
• Are there any conventions or rules everyone seems to follow? For example, do competitors seem to use one or a few of the same methods or principles (acronyms, compound words, etc.)?
• What emotions or expectations do competitors set or trigger with their names (if any)?
• Which names stick out the most and why.
But most importantly – what we strive for is an impact. While there are plenty of principles and exercises, the bottom line is that your business is out there to make an impact. And it starts with the name. At Arctic Design we are guided by one universal mission – to help you make exactly the statement you want for your audience, in the most convincing and efficient manner – be it visual, sonorous, or experiential. Contact us today for probably the most important introduction of your business to date, since naming as well as branding design is what you need.
The above helps to understand the environment within which the brand is to live and prosper and hence is quintessential in understanding the degree to which the name is to engage or stand out, and the reasoning for it. After this preliminary analysis, creative brainstorming ensues that create business name Toronto goal is achieved.