True North branding agency Toronto which will help your brand stand out.
#1 Branding Agency
Branding it’s a process of creation and positioning of a company and it’s products or services. The main purpose of branding agency is a creation of a brand which will make it’s very own, unique philosophy, values and a proper message to it’s potential customer as well as a creative and modern visual representation.
We Bring Value:
We position ourselves as a new era Toronto branding agency and we specialize in brand development, corporate branding and ongoing brand promotion as well as it’s products and services. Our main advantage is a perfect mix of branding experience, graphic design and market positioning. Hiring Arctic Designs you get a complete set of services starting from initial brand development and corporate style creation followed by logo creation and a complete graphic design package. During the initial brand development we a projecting future opportunities in terms of marketing, since we know all brand’s features and main goals. This approach helps both parties to optimize financial and time costs as well as create a solid plan to integrate your vision on how you want to position yourself on market.
Branding is not a rocket science, yet it's a process:
Complete branding is not just a logo and business card design. It’s a complex, marketing tool and your brand’s face.
1. Brand Positioning
Positioning and brand’s platform include a mission and values of brand, based on what company builds it’s communication and distinguish it’s marketing approach to gain more authority within it’s niche. Brand’s philosophy should include all the functional and emotional characteristics of a product or service starting from logo design and keep it within it’s corporate identity. Creation a brand platform is an essential step while trademark process and selecting a legit branding agency is a key to success.
2. Name Creation
Naming is a second step after brand platform development. Proper brand name should reflect the unique selling proposition of brand, meet your audience’s expectation and psychology as well as to be easy in ongoing usage. As a creative branding agency in Toronto we make sure that every brand name we come up with is a subject to legal check to make sure you can use it and trademark it in future.
3. Corporate Style
The process of creating a corporate style and identity is aimed at finding your own individual brand look. The face of your brand is the most important step towards the establishment and future promotion of your brand. As a Toronto branding agency we understand that corporate style is a visual representation of your brand’s platform, it’s values and advantages and it’s a the most precise company identification. Corporate identity is based on the creative concept that allows you to combine all the graphic techniques and give them a true meaning. In corporate style which is designed correct – there is nothing superfluous, every element performs its function.
4. Brand Guide
Brand Guide is a result of successfully complete project. It’s your main marketing tool as it has a rules and directions on how to use all visual elements in future marketing, advertising and simple day to day use. Complete brand guide helps you to standardize production of all promotional materials and helps to reduce financial and time costs in future. In our branding agency we’ll be happy to create a complete brand guide for your existing or future business to make sure it represents your venture in the very best way.
Beautiful brand guide is what we're good at
Creating a brand book is a creation of a standard. Both ideological and visual. Brand guide is indispensable for network establishments and companies with many branches or even with one location. Important for rising brands, as it eliminates the need to search every time for a business card design for a new employee. As a leading branding agency Toronto we’ll be happy to design and develop a creative brand guide and brand identity creation for your business.
Creation of the brand guide may last anywhere from 2 weeks to 2 months. You can order logo design online if you’re in rush and we can create it much faster, however brand guide is much more complex task which requires from a branding agency Toronto to come up with a full visual representation of future brand. In the brand book, we clearly prescribe the rules of using the logo. The corporate identity of the company will be brought to the same standard. Now you do not need to remember what font to write the title, your ad will be recognized by any visible fragment.